Joji | modern, coastal, minimal, handmade brand design for artisan, sustainable home textile company | Reux Design Co.


A mother-daughter founded company that sells sustainable textiles for your home. Based in Southern, California, JOJI partners with artisan women in Mali and Guatemala, who hand craft bags, blankets and pillows using techniques passed down through generations.


JOJI believes in empowering women worldwide who produce their hand-made textile goods. They providing customers with opportunities to not only have high-quality, ethically-made products, but a chance to make an impact that lasts.


Creative minded women in their thirties who value a blend of authenticity and style. Her friends, family and community are the top priority to her. She:

  • is stylish and fun, yet practical
  • values supporting small businesses and companies that do good in their community
  • wants a beautiful, modern home and is willing to invest in pieces that will last, while making a sustainable impact

* Spot calligraphy on collateral pieces by Nicole Miyuki

Joji is...

impactful, transparent, hand-crafted, modern

Holistic Brand Design for Joji Goods - an artisan textile company | Branding by Reux Design Co. for sustainable, conscious creatives and businesses | Modern, neutral, blue brand design for home goods company | Reux Design Co.