At some point for almost every creative entrepreneur, there comes a time to rebrand. This is different for each of us and really depends on a variety of factors. But there are 5 common reasons why I would suggest that rebranding your business might be worth some consideration in this season of business.Read More
Finances are a bit of a taboo subject, in general, but especially in the world of creative or small business ownership.
But today, we're diving straight into one of the biggest parts of running a financially sustainable business. Setting purposeful money goals.Read More
If you’re in the market for a new brand, there’s a lot to consider. Branding is a big field, and there are seemingly endless options when choosing which professional to work with. If you’re feeling a little overwhelmed and unsure of how to narrow your search, here’s one of the main things to consider.
Choosing whether you hire a LOGO designer or a BRAND designer.Read More
As conscious creators and business owners, this is often the case. You don’t have to be an NF temperament to want to make an impact. If you’re on the journey of building a business that is somehow sustainable, mindful, holistic, or intentional, I’d venture to guess that you yearn to make some sort of positive impact on the lives of your dream customers.
And I know all too well, that sometimes it can feel like that’s just not the case. But here’s some encouragement…
Recently, I said no to a prospective client who has inquired about a full branding project.
Now, this isn’t a revolutionary idea. But it was a particularly tough decision for me at the time. I’d had a full schedule for a few months, but suddenly I hit this lull. I had no projects coming up, no money coming into my business and with maternity leave right around the corner, I had a bit of a freak out.
I knew we weren’t a good match, but I felt like I had to say yes.Read More
The most important thing about a well-rounded brand is that you have a set of options that complement each other but solve different problems.
Live I’ve said before (in my blog post about Holistic Brand Design), your logo should be more than beautiful. At the end of the day, it’s a solution to a problem. The problem? You have a business that you want to share, and you need to attract the right audience. The solution? A logo / brand that catches the attention of your dream audience — something that they can fall in love with and that fits their values & style.
And within that branding, you need the solution to be a bit variable. A one-size-fits-all logo isn’t going to be as effective as having a few different options.Read More
There are so many opportunities in your business to intentionally connect with your audience. Social media is one of the best ways to get fresh eyes on your business and share your mission. This week, I encourage you to view social media as an extension of your brand. A place to keep building brand recognition and that visual identity, which will help you attract your dreamy ideal audience.Read More
Besides a holistic brand identity, the #1 game changer for my clients this year has been templates to use within their business. Specifically for social media graphics. Growing and sustaining a business is a lot of work. And templates allow you to use that time wisely, getting the most impact without wasting hours each week planning, designing, editing and saving graphics.
So today I’m introducing the…Read More
We live in a world of constant information. Every day new content is being thrown at us from all different social media platforms and creative outlets. The idea of content creation for a new or blossoming brand can seem overwhelming in comparison to all of the content already out there. Luckily, if you’re a cause-driven brand, there is something about your company that sets you apart from everyone else. Your heart and mission are what makes you unique, and because of that mission, there are many things you can do to create content that engages.Read More