We live in a world of constant information. Every day new content is being thrown at us from all different social media platforms and creative outlets. The idea of content creation for a new or blossoming brand can seem overwhelming in comparison to all of the content already out there. Luckily, if you’re a cause-driven brand, there is something about your company that sets you apart from everyone else. Your heart and mission are what makes you unique, and because of that mission, there are many things you can do to create content that engages.Read More
Launching and running a creative, intentional business can be amazing. But passion only gets you so far. At the end of the day, you have to make sales to create a sustainable income for yourself. This means launching & selling.
So if you're ready to launch your new brand (or even a new product, service or online course) and feeling a little overwhelming, this video & blog post is for you.Read More
One of the most frequent questions I get asked by potential clients (and friends & family) is how my design process works. I’ve talked about it before in other posts but today I want to dive deep into the ins and outs of how I work collaboratively with clients to help them build sustinable, holistic lifestyle brands.
My process is quite different than the industry standard for a few reasons. So today I’m jumping in and sharing all the ins and outs of what happens in 3 weeks to bring an intentional brand to life. Keep reading!Read More
When I was in college, I didn’t know the first thing about branding. I learned all about marketing, buying, merchandising, visual displays, and using Photoshop. But nobody ever sat us down and explained what branding was - much less it’s importantance.
Over the years (my jobs out of college, freelancing and now running Reux Design Co. full time) I’ve learned a lot.
There are some things that come up all the time that you might believe right now, too. I’ve heard these myths from clients, followers on social media, and other business owners.
I believe we should always be open to learning, growing and gaining new clarity for our businesses and life!
So today I’m disproving 3 most common myths you might believe about branding.Read More
At the end of the day, as a business owner, you want to feel proud and excited thinking about what you're building. Often, we get caught up in the day to day tasks, annoyances and difficulties. We forget the bigger vision, our "Why?" and the reason we started in the first place.
So what can you do to keep your business on track and stay motivated to build this dream? Know the heart of your business.Read More
The Instagram algorithm. It's always changing, and as business owners, we have to stay on top of the ball with social media. It can feel overwhelming to know how to continue to reach and connect with your audience if they aren't seeing your photos!
That's where IG Stories comes in. As I know personally (and many of my fellow business owners agree) Stories are a favorite way to connect and show a more real, BTS, authentic side to business. It's also a great place to promote your brand, content, products and services. Done the right way, IG stories can help you further connect and build a strong relationship with your social media followers.
If you've been wanting to step up you Stories game lately but aren't sure how, today's video is for you. I break down some of my favorite tricks and tips that I use for not only my own business, but my clients' businesses.
In today's video, I'm sharing my top 5 tips for designing Instagram Stories graphics that connect and convert your audience. Scroll down to watch it!Read More
Every project here are Reux Design Co. starts with a moodboard. Alongside my Brand Strategy (which is Part 1 of any Brand Design), the moodboard helps set a tone and direction for the project. It’s a visual representation of my ideas melded with my client’s dreams for their business. The might sound a little “woo-woo” but I really believe that a strong moodboard at the beginning of any project sets you up for success in design.
Today I’m wanted to share my process for creating moodboards. Not only are they valuable in the design process, but they’re fun! Curating images and color is truly one of my favorite parts of any project. It’s a time to be completely inspired about a project. Whether you’re working with a designer and want to better understand the process, or you want to create moodboards for your own projects/brand, I hope this gives you a helpful insight into creating purposeful moodboards.Read More
I know I'm not the only nosey one, so today I thought I would turn the tables and let you into my business. A few weeks ago I did a video all about my Full 3 Week Branding Process and everyone seemed to love that. So today I'm breaking it down ever more and showing you some BTS on the logo design aspect.Read More