Posts tagged oct 2017
Prep Your Brand for the Holidays | Marketing and Branding Tips

f you own a small business you know how crazy the holidays can get. It's the busiest time of year for shopping, with everyone spending double their time online buying lots of gifts! It's a great opportunity to reach more of your ideal customers, boost sales, and end the year strong. So, if you want to have a holistic holiday plan, and purposefully brand your business during this season, now is the time to start getting ready.

In today's video, I'm sharing my top tips branding and marketing tips for how you can prep your creative business for the holiday season.

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4 Ways to Customize Stationery for Your Brand

I highly recommend custom stationery and thank you notes to every business owner. There are so many great online stores and designers that sell these things. But having something custom designed to match your logo, your colors, your visual identity in general will make a much bigger impact in the long run! And plus, who doesn't want beautiful branded stationery for their business? 

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You Might Not Like Your Branding... And That's Okay

There are many important factors in your business that will help grow your company. Branding, copywriting, photos, price, social media presence, to name a few. With so many touch points, how do you as a business owner, make sure that everything is cohesive and attracting those ideal customers? It's quite simple actually. 

Keep him/her at the center of your business.

That seems like a no brainer, but it's something that all creative business owners struggle with. And trust me, if you're having issue attracting your ideal client, this is probably the issue. 

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7 Things I Wish I Knew Before Freelancing

2 years into freelancing, and I've learned a lot. And there are definitely a few things that I wish I would have thought about or prepared for in the beginning months as a creative business owner. 

I know that not everyone is ready to make that leap without some more info, or an idea of what they're getting into. So if you're currently dreaming of freelancing, starting your own business or pursuing a passion project, I'm here with some advice. Here are 7 things I wish I would have known before I started freelancing.

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How to Be Productive vs. Busy

How many times do you wrap up your work day (or work week) and feel like you've gotten nothing accomplished? It's something that I know I can experience, and so can a lot of other creatives or small business owners. 

So what's happening? The most likely culprit is that you're spending your days staying busy but not being productive. And though they sounds the same (busy and productive) they're very different. With one, you can cross things off of a to-do list each day. But with the other, you make real progress towards growing your business and reaching those goals. 

Today I'm sharing a video where I break down both, and give you some of my best tips for combating business with real productivity.

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How I Design a Holistic Brand Identity in 3 Weeks

If you've been following me recently, you know that I've designed and launched quite a few brands in the past few months. Carmen Brandy, Occasions Box and most recently RATE Hotel Group, to name a few. I've been feeling really lucky to work with these amazing creatives and give their ideas a visual identity that will grow with them over time.

 

My branding process has changed a lot over the past year and a half. As I've discovered my own personal style, I've also found different ways of creating a holistic, enjoyable experience for clients. It definitely wasn't always this way. And I'm sure my design process will continue to change as I continue growing. But for now I wanted to share with you exactly what happens as I design a full visual identity for a company, all within 3 weeks.

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