Posts tagged August 2018
How Saying No to the Wrong Clients Can Keep You in Alignment

Recently, I said no to a prospective client who has inquired about a full branding project. 

Now, this isn’t a revolutionary idea. But it was a particularly tough decision for me at the time. I’d had a full schedule for a few months, but suddenly I hit this lull. I had no projects coming up, no money coming into my business and with maternity leave right around the corner, I had a bit of a freak out. 

I knew we weren’t a good match, but I felt like I had to say yes.

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5 Purposeful Logo Variations that Your Brand Needs

The most important thing about a well-rounded brand is that you have a set of options that complement each other but solve different problems. 

Live I’ve said before (in my blog post about Holistic Brand Design), your logo should be more than beautiful. At the end of the day, it’s a solution to a problem. The problem? You have a business that you want to share, and you need to attract the right audience. The solution? A logo / brand that catches the attention of your dream audience — something that they can fall in love with and that fits their values & style.

And within that branding, you need the solution to be a bit variable. A one-size-fits-all logo isn’t going to be as effective as having a few different options. 

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Infusing Your Social Media with Your Brand

There are so many opportunities in your business to intentionally connect with your audience. Social media is one of the best ways to get fresh eyes on your business and share your mission. This week, I encourage you to view social media as an extension of your brand. A place to keep building brand recognition and that visual identity, which will help you attract your dreamy ideal audience.

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