The Difference Between a Logo Designer and a Brand Designer
So you’re thinking about starting a new business and working with a professional graphic designer. Or maybe you’ve been in the game for a few years, and it’s time to refresh your branding to align with your current goals.
You’ve probably spent some time searching through Pinterest and blogs, looking for resources and talking to fellow creative entrepreneurs about graphics designers they love. But branding is a big field, and there’s a lot to consider when choosing which professional to work with. If you’re feeling a little overwhelmed and unsure of how to narrow your search, here’s one of the main things to consider.
Choosing whether you hire a LOGO designer or a BRAND designer.
I consider myself a Brand Designer. Reux Design Co. is based in building strategic, intentional, holistic brands. This means that a logo by itself simply isn’t enough, and I’ve found that my clients have the best result when we build a full, cohesive brand story.
But I want to break down 3 key differences between logo designers and brand designers, so that you can choose what’s best for you and your business!
01. The Strategy
Brand design is a holistic process. Any good brand designer will spend ample time upfront researching, asking questions and building a strategy for your new brand. This lays the foundation to make sure your brand isn’t just pretty, but it tells an impactful story and connects with your ideal audience. Often, the logo design process isn’t as intensive. Because you’re only getting a logo (& nothing else to build out your brand) the process might only include a short questionnaire and moodboard.
Branding is an investment, no matter what. It can be a bit of sticker shock if you’ve never worked with a professional before, or you don’t know exactly what goes into the branding process. Logo designers are generally going to be less expensive, sometimes up to 50% less, than a brand designer. But take that with a grain of salt, because less expensive isn’t always better for your business in the long run.
03. The Process and Timeline
Building a logo is much quicker than building a full brand. At the end of the day, you’re walking away with one design file for your business. A brand design is much more complex and therefore, takes longer. A logo design might work well for you if you need to launch quickly or have a quick first draft to start building an audience. But with brand design, you leave the process with a solid strategy, logo designs, submarks, icons, and collateral pieces (think business cards, stationery, digital templates, etc.)
With all of these to consider, you have to make the best choice for you and your business, right now. Working with a logo designer could be better if you need something quick or you don’t have a huge budget to invest. But a cohesive, holistic brand design will likely be a much better investment for your business growth, long term. It’s going to serve you and your business more deeply for years to come.