I’m officially 2 weeks away from my due date with a little girl, our first! With baby due soon, I’ve been planning and thinking about how this season is going to affect my business.
So in an effort to start a better conversation around this topic, today I’m sharing what I’ve done to prep so far and some tips I’ve found from fellow mamas.Read More
At some point for almost every creative entrepreneur, there comes a time to rebrand. This is different for each of us and really depends on a variety of factors. But there are 5 common reasons why I would suggest that rebranding your business might be worth some consideration in this season of business.Read More
If you’re in the market for a new brand, there’s a lot to consider. Branding is a big field, and there are seemingly endless options when choosing which professional to work with. If you’re feeling a little overwhelmed and unsure of how to narrow your search, here’s one of the main things to consider.
Choosing whether you hire a LOGO designer or a BRAND designer.Read More
Recently, I said no to a prospective client who has inquired about a full branding project.
Now, this isn’t a revolutionary idea. But it was a particularly tough decision for me at the time. I’d had a full schedule for a few months, but suddenly I hit this lull. I had no projects coming up, no money coming into my business and with maternity leave right around the corner, I had a bit of a freak out.
I knew we weren’t a good match, but I felt like I had to say yes.Read More
The most important thing about a well-rounded brand is that you have a set of options that complement each other but solve different problems.
Live I’ve said before (in my blog post about Holistic Brand Design), your logo should be more than beautiful. At the end of the day, it’s a solution to a problem. The problem? You have a business that you want to share, and you need to attract the right audience. The solution? A logo / brand that catches the attention of your dream audience — something that they can fall in love with and that fits their values & style.
And within that branding, you need the solution to be a bit variable. A one-size-fits-all logo isn’t going to be as effective as having a few different options.Read More
There are so many opportunities in your business to intentionally connect with your audience. Social media is one of the best ways to get fresh eyes on your business and share your mission. This week, I encourage you to view social media as an extension of your brand. A place to keep building brand recognition and that visual identity, which will help you attract your dreamy ideal audience.Read More
Besides a holistic brand identity, the #1 game changer for my clients this year has been templates to use within their business. Specifically for social media graphics. Growing and sustaining a business is a lot of work. And templates allow you to use that time wisely, getting the most impact without wasting hours each week planning, designing, editing and saving graphics.
So today I’m introducing the…Read More