How I Design a Holistic Brand Identity in 3 Weeks

If you've been following me recently, you know that I've designed and launched quite a few brands in the past months. Carmen Brandy, Occasions Box and most recently RATE Hotel Group, to name some of them. I've been feeling really lucky to work with these amazing creatives and give their ideas a visual identity that will grow with them over time.

 

My branding process has changed a lot over the past year and a half as Reux Design Co. has grown. As I've discovered my own personal style, I've also found different ways of creating a holistic, enjoyable experience for clients. It definitely wasn't always this way. And I'm sure my design process will continue to change as I continue growing. But for now I wanted to share with you exactly what happens as I design a full visual identity for a company, all within 3 weeks.

My Full 3 Week Brand Design Process / How I Design a Conscious Brand in 3 Weeks | Reux Design Co.

 

I decided this was a great time to share my process as I'm finishing up a few clients and looking to start new projects. If you've been on the fence about rebranding your business or working with a graphic designer, I hope this video gives you more insight into the process! It can sometimes be overwhelming to know what to expect if you've never worked with a professional designer in this capacity before. Here you can get an exact look into what happens during those 3 weeks when I'm designing for a client.

 

Watch the video below to see my full 3 week process and tons of details!

PS — This video originally posted on my YouTube channel. Make sure to head over there and subscribe to see all of my videos (including some I don't post on the blog) right when they're live!


So that's my process! As I mentioned in the video, I think 3 weeks is the perfect amount of time to design a holistic brand, at least for me. I love being able to give a ton of 1-on-1 attention to each client during this time and really focus in on one (or a few) projects at a time. 

I love collaborating with creative business owners to design a holistic brand that will attract their ideal clients and grow with their business over time. 

I'm currently booking new projects, so if that sounds like something you want to do for your business, please get in touch! You can fill out the branding inquiry form at the bottom of my services page here and I'll get back to you ASAP.