Today I’m sharing a new brand design for Sol y Mar Interiors, a Florida based Interior Decorator for people who want a more joy-filled home!Read More
I’m officially 2 weeks away from my due date with a little girl, our first! With baby due soon, I’ve been planning and thinking about how this season is going to affect my business.
So in an effort to start a better conversation around this topic, today I’m sharing what I’ve done to prep so far and some tips I’ve found from fellow mamas.Read More
Today I'm so excited to share another brand design launch with you! Radian Skincare Company is a concept design for a holistic, cruelty-free skincare line focused on the minimal basics for every woman. Click through to see the full brand.Read More
At some point for almost every creative entrepreneur, there comes a time to rebrand. This is different for each of us and really depends on a variety of factors. But there are 5 common reasons why I would suggest that rebranding your business might be worth some consideration in this season of business.Read More
Finances are a bit of a taboo subject, in general, but especially in the world of creative or small business ownership.
But today, we're diving straight into one of the biggest parts of running a financially sustainable business. Setting purposeful money goals.Read More
If you’re in the market for a new brand, there’s a lot to consider. Branding is a big field, and there are seemingly endless options when choosing which professional to work with. If you’re feeling a little overwhelmed and unsure of how to narrow your search, here’s one of the main things to consider.
Choosing whether you hire a LOGO designer or a BRAND designer.Read More
As conscious creators and business owners, this is often the case. You don’t have to be an NF temperament to want to make an impact. If you’re on the journey of building a business that is somehow sustainable, mindful, holistic, or intentional, I’d venture to guess that you yearn to make some sort of positive impact on the lives of your dream customers.
And I know all too well, that sometimes it can feel like that’s just not the case. But here’s some encouragement…
Recently, I said no to a prospective client who has inquired about a full branding project.
Now, this isn’t a revolutionary idea. But it was a particularly tough decision for me at the time. I’d had a full schedule for a few months, but suddenly I hit this lull. I had no projects coming up, no money coming into my business and with maternity leave right around the corner, I had a bit of a freak out.
I knew we weren’t a good match, but I felt like I had to say yes.Read More
The most important thing about a well-rounded brand is that you have a set of options that complement each other but solve different problems.
Live I’ve said before (in my blog post about Holistic Brand Design), your logo should be more than beautiful. At the end of the day, it’s a solution to a problem. The problem? You have a business that you want to share, and you need to attract the right audience. The solution? A logo / brand that catches the attention of your dream audience — something that they can fall in love with and that fits their values & style.
And within that branding, you need the solution to be a bit variable. A one-size-fits-all logo isn’t going to be as effective as having a few different options.Read More