Abundance: The Complete Brand Experience
is this the right fit for you?
The first years of business are a rollercoaster! You've been building your dream company for a while now, and you're ready to seriously invest the time, energy and money into building a sustainable, long-term visual identity. I'm here to help! This is the most recommended package if you've been using a brand identity that was good enough, but now you want something more intentional, that screams "YOU."
The ABUNDANCE brand design experience is a deep-dive, holistic process. Collaboratively we'll work side by side to assess what you already have and see where we can update to bring your business to new levels. With intention at the heart of the process, each design decision is made to ensure long-term success. You'll walk away with not only branding, but the collateral make your brand feel extra special.
In 3 weeks, we'll dive deep to build a more cohesive visual story for your business, focusing on all of those extra special details that create a lasting brand.
in this package
timeline: 3 weeks
BRAND CLARITY + STRATEGY
— Client Questionnaire
— Brand Clarity and Market Research
— Brand Strategy
— Visual Moodboard
visual brand design
— One Concept Approach
— Primary Logo & Submarks
— Font Recommendations
— Branded Color Palette
— Custom Icons or Patterns
— Business Cards
— Stationery Notecards
— Collateral of Your Choice
— Collateral of Your Choice
— Curated library of brand-aligned photos
— 10 High-res images
— Social Media usage guide
videos + pdf brand guides
— Brand Style Guide
— Printing recommendations
— Launch Day checklist
Need something else? Please inquire about adding à la carte items to your brand package.
Reux Design Co. also offers ongoing support. Whether that's monthly design work, or future projects to further enhace your brand identity. I'm here for you!
Invest in Your Brand
The Branding Process in 4 Refined Steps
01. Clarity + Strategy
|I start every project with intentional research & strategy. You will fill out a comprehensive questionnaire about your goals, ideal customers and more. From there, I’ll be able to build a solid brand strategy & visual direction (moodboard) which serves as the foundation for the design process.
02. Brand Design
|Keeping the brand strategy in mind, it’s time for a fully custom design. I’ll present one full brand solution, instead of the industry standard 3-5 options. I’ll walk you through the design PDF to explain why this is the best design to build a holistic brand that attracts your ideal customer.
|From that point, we’ll collaboratively refine the brand to get every last detail right. I offer 3 rounds of refinement on each aspect of the brand, from the logo to the collateral pieces, though my clients are often happy after one or two rounds.
04. Launch + Resources
|Now the fun part: launching your new & improved brand! I’ll put together a Brand Style Guide so you feel 100% confident in implementing your new look. I also have a handful of exclusive resources to make your launch as smooth as possible.
"The process alone was worth every cent."
"Working with Cassie was by all definitions rewarding and excellent. She effectively enhanced my brand into something acutely professional, all the while maintaining my music and blog’s relatable feel. Prior to the re-brand, my website and blog were separated and scattered. Cassie was able to real in my core values and pin-point my demographic. The process alone was worth every cent. Investing into my brand with the help of Cassie has been one of the best decisions I’ve made regarding my business thus far."
CARMEN OF CARMEN BRANDY MUSIC
Ready to get started?
I'd love to work with you.
Fill out the contact form or email me directly to book your consultation call.
Due to the holistic, in-depth design process, I only work with a 1 - 2 brands at a time.
invest in a brand connects & converts
Frequently Asked Questions
+ Why work with Reux Design Co.?
With experience in graphic design, social media and marketing, I specialize in creating compelling visual identities for creative businesses. My design process is holistic, purposeful and (best of all) quick!
+ I just started my business. Is that okay?
Definitely! A holistic brand identity can be a great foundation for your new business. It will allow you to attract your dream clients and build a lasting brand right from the start. I'd love to work with you!
+ Is my design fully custom?
It truly is. I approach each brand design with your unique goals, vision and mission in mind. Every brand includes fully custom logos, submarks, collateral designs, color palette and more.
+ How will you send me the designs to review?
We will use a project management tool called Asana. Instead of email (which can get overwhelming & messy), Asana will house all of our communication, design proposals, files & more in an organized way.
+ How long is the process?
I've found that working with fewer clients, in a shorter timeline creates the best experience for everyone involved. The average timeline is 3 weeks - and is contingent upon your timely communication.
+ Do you offer payment plans?
Yes, I do. Your investment can be broken into 2, 3 or 4 equal payments. This is separate from your 3 week branding timeline. I'm happy to work with you to choose the best option for your business!
+ Can I add extra collateral pieces?
Yes, absolutely! The ABUNDANCE Package includes 4 collateral pieces (print, packaging, digital templates, etc.) However, I know that everyone's needs are unique. If you have extra design needs, let me know and I'll quote those separately for you.
+ Do you offer A La Carte services?
I do believe a holistic brand design is the best foundation for any business. But I know that every business is different! Contact me with your vision and I'd love to discuss a custom, a la carte project.