The Branding Process in 4 Refined Steps

 

01. Clarity + Strategy

|

I start every project with intentional research & strategy. You will fill out a comprehensive questionnaire about your goals, ideal customers and more. From there, I’ll be able to build a solid brand strategy & visual direction (moodboard) which serves as the foundation for the design process.

02. Brand Design

|

Keeping the brand strategy in mind, it’s time for a fully custom design. I’ll present one full brand solution, instead of the industry standard 3-5 options. I’ll walk you through the design PDF to explain why this is the best design to build a holistic brand that attracts your ideal customer.

03. Refine

|

From that point, we’ll collaboratively refine the brand to get every last detail right. I offer 3 rounds of refinement on each aspect of the brand, from the logo to the collateral pieces, though my clients are often happy after one or two rounds.

04. Launch + Resources

|

Now the fun part: launching your new & improved brand! I’ll put together a Brand Style Guide so you feel 100% confident in implementing your new look. I also have a handful of exclusive resources to make your launch as smooth as possible.