OF NATIVE is an eclectic collection of handmade jewelry, inspired by indigenous cultures around the globe.

Founder Daniela wanted to redesign her logo to something with more intricate, bohemian lines: a logo that better reflected the feel of her line. We went through a few typography designs and ended up loving this option the most. The shapes and geometry of the letters mirror the components that she loves to use in her jewelry, and it feels more upscale yet still a little wild.

Of Native Full Brand Concept | Reux Design Co.