Laceroots Floral | California intimate wedding florist rebrand | Reux Design Co.


Laceroots Floral is an intimate floral studio based in Southern California. Working primarily on weddings, Laceroots seeks to create organic, natural florals for non-traditional clients.

BRAND MISSION

D Lovik, the owner & florist at Laceroots Florals, seeks to take the intimate connections that a bride & groom have and transform that into florals that tell a story. Staying rooted in this connection, her arrangements create a major impact within each unique, vibrant event.

TARGET CLIENT

A millennial female in her mid-20's to mid-30's who is recently engaged, planning a non-traditional wedding and wants the help of vendors who can customize a unique experience for her and her fiancé. She:

  • definitely doesn't fit into the cookie cutter wedding box
  • loves organic details and an intimate setting but doesn't know how to make these ideals come to fruition on her big day
  • wants a one-on-one experience, unique to her love story

LACEROOTS FLORAL IS

Organic, Relatable, Intimate & Non-Traditional
 

laceroots floral rebranding | earthy, natural, authentic, rooted, neutral branding | Reux Design Co.