Laceroots Floral is an intimate floral studio based in Southern California. Working primarily on weddings, Laceroots seeks to create organic, natural florals for non-traditional clients.
BRAND MISSIOND Lovik, the owner & florist at Laceroots Florals, seeks to take the intimate connections that a bride & groom have and transform that into florals that tell a story. Staying rooted in this connection, her arrangements create a major impact within each unique, vibrant event.
TARGET CLIENTA millennial female in her mid-20's to mid-30's who is recently engaged, planning a non-traditional wedding and wants the help of vendors who can customize a unique experience for her and her fiancé. She:
- definitely doesn't fit into the cookie cutter wedding box
- loves organic details and an intimate setting but doesn't know how to make these ideals come to fruition on her big day
- wants a one-on-one experience, unique to her love story