With every business, there comes a time when you as an owner will feel like the branding/logo/colors/design just don't fit anymore. That's where a rebrand can come into play. Altering your brand to better fit your core values & attract ideal customers seems like a no-brainer. Who wouldn't want that?! But it can definitely be overwhelming to think about everything that goes into rebranding your business. So today I want to break it down and give you some tips to get the most out of the experience.
If you're unsure of how to best approach the rebranding process, I made a video sharing my top tips. With these, you'll not only know how to find the right designer but how to make sure the process is impactful and quick, so you can get back to business sooner rather than later!
PS — I make videos every week on my YouTube channel all about branding, business, social media and creative living. If you're a small business owner or creative entrepreneur and want some extra inspiration, subscribe to my channel to see every video!
Here are the tips that I mentioned in the video.
1. Hire a professional!This is the most important step. If you're serious about growing your business, a professional designer is the way to go. They will the be able to create a beautiful, cohesive brand. But more importantly, they will know how to design something IMPACTFUL that connects with & attracts more of your ideal customers. This will save you time & money in the longrun.
2. Know the "Why?" of your business.Your business is unique because of you and your personal values. So during the rebranding process, if you're feeling overwhelmed or unsure, go back to that "why," those reasons you started in the first place. This will help ground you & you can make every decision from this heart-centered place.
3. Go all out.By this I mean, don't just get a logo. Don't settle for "half" of a brand. If you're already making the investment (time & money) make sure to choose a package where you will get every.single.thing you need. This includes social media tempaltes, collateral, a website, etc. You're going to need these things anyways, so you might as well have a designer make them beeautiful and cohesive to your entire branding.
4. Build anticipation.Towards the end of your rebranding process, start posting sneak peaks and little hints of a fresh new design coming. No matter your # of followers, getting them excited will help launch your new business in a big way.
5. Don't be a perfectionist.Don't continue to nit-pick every single detail for months. Sometimes you have to just launch and make adjustments on the way. This doesn't mean you should throw our your new logo before it's ready (hopefully your designer wouldn't let you do that anyways). But remember: you're not stuck with this branding forever. If you find you need to make little changes here and there along the way - that's perfectly fine!
If you're thinking about rebranding, what are some concerns you have? If you've gone through the process already, what did you do to make it more enjoyable and successful? I would love to hear from you!