Designing Branded Collateral For Your Business | #MoreThanALogo Series
And we're back! Today I'm bringing you Part #3 in the More Than A Logo series, where I'm talking about branding your collateral. In case you need a refresh (it's been a while, I know), I'm giving you the low down on how to create a fully cohesive brand and all of the elements you need to get there. Because your creative business deserves more than just a pretty logo: you need a fully functioning brand story that includes the logo, colors, collateral, patterns, elements & even styled photos!
In case you haven't seen the first two parts, make sure to check them out before watching (& reading) this one. I talked about WHY you need more than a logo as well as defining a color palette for your brand.
But today, we're talking all about collateral. How to brand your collateral, what types of collateral you might even need and of course how to keep it all cohesive. Let's jump in.
You can watch the video here or head over to my channel to view it. & below I've broken down everything I talk about in the video plus some extra info that I wasn't able to cover!
Whew! That was a ton of info! I hope you're excited about designing your collateral and all the ways you can make your brand pop. AND make sure you sign up to receive the FREE #MoreThanALogo ebook which will launch at the end of the series. It's an amazing bonus that I put together for you to take everything I've said thus far & actually implement it into your business.
Here are some of the collateral items I mentioned in the video that you might need.
Physical + Printed | Business cards, thank you cards, stationery, packaging, stickers, stamps, tissue paper, gift cards, packaging slips, hang tags, labels, signage.
Digital | Social media headers, email signature, blog post graphics, social media templates, presentation slides, Instagram stories templates, invoices, contracts.
That's a lot of options! And you might need every one of those, but you definitely don't have to design all of them at once. Spend 30 minutes working through your entire customer process, from beginning to end. Where do they find your business, how's the interaction and what's the last thing you say/send to them? This will help you see what your most important collateral items are. For example, here's my process (in a nutshell):
01. Client finds me on Pinterest or YouTube
02. Client emails me for a job & we discuss my packages/rates.
03. Client books with me and we begin project.
04. After finalizing the project, I send the client a thank you box.
So, with this process in mind, I can determine that my most important collateral would be Blog Post Graphics, YouTube Thumbnail/Channel Art, a Media Kit, Thank You cards & a Custom Stamp.
It's that simple! If you run through this process, you can easily see which pieces you should focus on. And if you're not comfortable designing these yourself, you can always find a designer who will create these collateral pieces for you.
Just remember my top 2 tips: stay CONSISTENT with your FONTS & COLORS. Do that, and everything's guaranteed to look great together.
That's it! You now have a beautiful logo, a purposeful color palette and after today you can add some intentional collateral pieces to your mix. You're well on your way to having a beautiful and more importantly functional, brand identity.
Keep checking back to the blog next week for the 4th and final video in the series. Hint hint: it's all about photos! Can't wait to share more.