New Launch: Carmen Brandy
Based in Nashville, TN, Carmen Brandy is an amazingly talented singer + songwriter. With a heart for exploring her feelings, whether that's through music, blogging or writing, Carmen is just a special human all around.
She came to me at the beginning of the year wanting to redesign her brand & create something that matched not only her aesthetic but her goals moving forward. I really let Carmen's heart lead the way on the direction, making sure to keep the entire design (branding + web) feeling relatable, honest and down to earth. Just like Carmen. I'm so excited to share the whole project with you, so read on & then go visit her site for a look around (and listen to her music while you're there, trust me!).
COLORS + MOOD
It was clear from the start that Carmen is inspired by her hometown of Nashville. There's a definite bohemian, slightly vintage feel to everything we created. This tied into the original moodboard + color palette, with lots of warm neutrals and a dusty teal as the main color.
Carmen also wanted to brand to stay super casual and relatable, while still being polished. We combined a few serif fonts throughout the logo + site to give that classic, vintage feel. Of course, that's offset with a sans serif and hand lettered accents for dimension and a bit of youthfulness.
One of the main inspirations that I took when creating the logo + submarks was the guitar. Since Carmen is a singer, I wanted to bring in that element in a way that was understated but recognizable. Throughout all, you'll see the 4 lines representing guitar strings. I love that this element gave the logo an interesting shape, which definitely allows it to stand out amongst her peers. Carmen could even use these lines as a stamp or sticker in the future, which would be super fun.
COLLATERAL + WEB
Once the brand identity was finalized, we tackled some collateral assets including business cards, a new media kit and other social media templates. And with those designed, we moved on to the website.
I love Squarespace, as you know, and luckily Carmen was already using it for her main website. She also has a separate site that housed her blog, Six String Stories, so one of our main goals was to pull everything together and create a hub for all of her content. Now with a scrolling vertical homepage, visitors can see all of the most important info and click through to the content they're interested in: whether it's her blog, music or live show info.
I also added in a lot of the hand lettered elements to her blog. This was to bring in a more youthful vibe to the site and brand overall, since Carmen is still young herself and wants to appeal to women in their early 20s.
Overall, Carmen now has a brand and website that are polished enough for industry professionals to take her seriously, but relaxed enough to reflect her down-to-earth style.
Working with Carmen was such a dream. I mentioned this with Laceroots Floral as well, but it truly makes my job so much more enjoyable when I just click with the client. Not only was do I love what we've created together but I feel like I gained another amazing creative-lady friend, and that's the best. Make sure to check out her site and music to see the full brand in action!
FOR THIS PROJECT:
Branding + Collateral Design
Squarespace Web Design
Learn more about our design services here if you're interested
in working together to craft your own brand!