3 Branding Myths You Shouldn't Believe

When I was in college, I didn’t know the first thing about branding. I learned all about marketing, buying, merchandising, visual displays, and using Photoshop. But nobody ever sat us down and explained what branding was - much less it’s importantance.

Over the years (my jobs out of college, freelancing and now running Reux Design Co. full time) I’ve learned a lot.

There are some things that come up all the time that you might believe right now, too. I’ve heard these myths from clients, followers on social media, and other business owners.

I believe we should always be open to learning, growing and gaining new clarity for our businesses and life!

So today I’m disproving 3 most common myths you might believe about branding.

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5 Things I’m Loving, Reading, Watching & Listening to Right Now

A day rarely goes by without me reading a blog or watching some YouTube videos. I love taking breaks throughout my work day to get inspired & refreshed with content from fellow creatives that I so deeply admire.

I often find myself wanting to know what other people watch, listen to or read. I’m a bit nosey that way, and I think most of us are. There’s so many inspiring people in the world, that you can always find something new to absorb.

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New Launch: Joji

Today I'm so excited to share a new brand design launch with you! Joji Goods is a local, sustainable, Orange County company that sells handwoven textiles. They partner with and support amazing female artisans in Guatemala and Mali to create beautiful one-of-a-kind pillow, blankets, bags — bringing them to you & your home! Click through to see the full rebrand!

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New Launch: With Kendra

Today I'm so excited to share a new brand + website launch with you! At the beginning of the year Kendra came to me wanting to refresh her blog branding and design. We worked together to come up with a beautiful modern, fresh, feminine platform for her to get back to her blogging roots and better connect with her community! Keep scrolling to see the details.

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Get to the Heart of Your Business

At the end of the day, as a business owner, you want to feel proud and excited thinking about what you're building. Often, we get caught up in the day to day tasks, annoyances and difficulties. We forget the bigger vision, our "Why?" and the reason we started in the first place. 

So what can you do to keep your business on track and stay motivated to build this dream? Know the heart of your business.

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