New Launch: RATE Hotel Group

Today I'm so excited to share the launch of the new branding for RATE Hotel Group. The founders are a group of travel lovers who are opening boutique hotel location in amazing, lesser-known locations. Read more to see the inspiration, process and the final brand identity for this cool company.

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How to Be Productive vs. Busy

How many times do you wrap up your work day (or work week) and feel like you've gotten nothing accomplished? It's something that I know I can experience, and so can a lot of other creatives or small business owners. 

So what's happening? The most likely culprit is that you're spending your days staying busy but not being productive. And though they sounds the same (busy and productive) they're very different. With one, you can cross things off of a to-do list each day. But with the other, you make real progress towards growing your business and reaching those goals. 

Today I'm sharing a video where I break down both, and give you some of my best tips for combating business with real productivity.

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Cassie Dulworth
How I Design a Holistic Brand Identity in 3 Weeks

If you've been following me recently, you know that I've designed and launched quite a few brands in the past few months. Carmen Brandy, Occasions Box and most recently RATE Hotel Group, to name a few. I've been feeling really lucky to work with these amazing creatives and give their ideas a visual identity that will grow with them over time.

 

My branding process has changed a lot over the past year and a half. As I've discovered my own personal style, I've also found different ways of creating a holistic, enjoyable experience for clients. It definitely wasn't always this way. And I'm sure my design process will continue to change as I continue growing. But for now I wanted to share with you exactly what happens as I design a full visual identity for a company, all within 3 weeks.

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