Why and How I Create Custom Moodboards

Every project here are Reux Design Co. starts with a moodboard. Alongside my Brand Strategy (which is Part 1 of any Brand Design), the moodboard helps set a tone and direction for the project. It’s a visual representation of my ideas melded with my client’s dreams for their business. The might sound a little “woo-woo” but I really believe that a strong moodboard at the beginning of any project sets you up for success in design.

Today I’m wanted to share my process for creating moodboards. Not only are they valuable in the design process, but they’re fun! Curating images and color is truly one of my favorite parts of any project. It’s a time to be completely inspired about a project. Whether you’re working with a designer and want to better understand the process, or you want to create moodboards for your own projects/brand, I hope this gives you a helpful insight into creating purposeful moodboards.

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November Mood & Color Inspiration

Happy November 1st! It's finally starting to cool down a little bit here in Southern California and I've been feeling so refreshed with this change in weather. I'm a warm-weather girl at heart, but sometimes I miss the seasons and shift in mood that I felt while living in Ohio. So even though there will probably be plenty of warm days ahead, I'm making an effort to get in the mood for Fall/Winter and a slower lifestyle in general. 

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Prep Your Brand for the Holidays | Marketing and Branding Tips

f you own a small business you know how crazy the holidays can get. It's the busiest time of year for shopping, with everyone spending double their time online buying lots of gifts! It's a great opportunity to reach more of your ideal customers, boost sales, and end the year strong. So, if you want to have a holistic holiday plan, and purposefully brand your business during this season, now is the time to start getting ready.

In today's video, I'm sharing my top tips branding and marketing tips for how you can prep your creative business for the holiday season.

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